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Kneuvit | Product launch promotional clip

Launch Video

Brief

To build a 15s spot for a skincare product with the goal to establish the newly launched, Kneuvit moisturising cream, as the go-to skincare regimen for the youth- a fresh hydrating formula.
The film sets out to communicate their unique features - a wave of freshness and long lasting moisture.
As a part of our internal R&D we created this spot for a faux brand, Kneuvit. Showing how a film like this could be use to launch your brand, product, campaigns across various media and online platforms.

Approach

We started the project by identifying the key mood that we are setting for the film- Vibrant, Confident & Youthful.  Then, we assembled a treatment deck of elements potentially could be used for the film.

Initial Research and Development

Styleframes Horizontal - 16x9

Styleframe Vertical - 9x16

Credits

CLIENT

Internal R&D

DIRECTION, DESIGN & ANIMATION

Kaest

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